The Dove Men+Care 2017 Men's Hair Census
From man buns to pomade, let's explore how men feel about their hair, its health and appearance and what having great hair does for them.
Showering
Styling
Haircuts
Hair Health
GROOMING
SHOWERING
6
OUT
OF
10
MEN
wash their hair in 60
seconds or less
7
OUT
OF
10
MEN
wash their hair
in the morning
44%
OF MEN
think their hair
looks best after
showering
STYLING
OF MEN
style their
hair every day
- while -
OF MEN
admitted to
never styling
their hair
GEL
HAIRSPRAY
Most men use hair
gel or hairspray
to style their hair
9
IN
10
MEN
look in the mirror
to fix their hair at
least once a day
HAIRCUTS
OF MEN
think their hair
looks best after
a haircut
4
IN
10
MEN
get their
haircut at a
barbershop
- WHILE -
3
IN
10
MEN
cut it at their
own home
Nearly
100%
of MEN
who get advice
from their barber
both trust the
advice
and apply it
HAIR HEALTH
3
IN
5
MEN
wish their hair
looked healthier
and stronger
NEARLY
HALF
(       )
OF MEN
have experienced
dandruff at one
point in their life
More
than
half
(       )
OF MEN
name frequent washing
as key to maintaining
hair health
Food & Wine
Profession
Sports
Dating
LIFESTYLE
FOOD & WINE
1
IN
4
MEN
believe avocado toast
has a positive impact on
the appearance of
their hair
Almost half
of all men would give
up drinking for a month
to have stronger,
healthier hair
Profession
8
IN
10
MEN
think their hair
makes them look
professional
Men associate
athletes, lawyers and
fashion designers as
having the best hair
Sports
2
IN
10
MEN
would give up sports
for stronger,
healthier hair
Among athletes,
men think
Soccer players
Football players
have the most
notable hair
Dating
8
IN
10
MEN
think their hair helps
them look desirable
Only
14%
OF MEN
think their hair
looks best on a date
ONLY
1
IN
10
MEN
would give up sex
for one month to
get stronger,
healthier hair
Men Care About
Their Hair
Style
Identity
RELATIONSHIP
WITH HAIR
Men Care About Their Hair
8
OUT
OF
10
MEN
think the look of their
hair is important and
that their hair helps
them feel confident
OF MEN
feel negatively
about their hair
(insecure, unattractive,
embarrassed or sad)
1
IN
5
MEN
have been
jealous of a
friend's hair,
- And -
1
IN
3
MEN
wish they had
hair like their
friend
Style
OF MEN
feel their hair is a
reflection of their
personal style
OF MEN
wish the man bun
would go away
Identity
Millennials
(aged 25-34) are more
frequent patrons of
barbershops compared to
all other ages surveyed
Men aged 45-55
feel their hair makes them
less desirable
and less happy
compared to all
other ages surveyed